DSA/Dennis Sales Associates, Inc. was founded in 1987 by Earl and Deni Dennis to represent casual and outdoor furniture manufacturers. They began selling indoor wicker and rattan, as well as patio furniture to specialty retailers in four southwestern states. Operating as a mom and pop team, they managed the extensive territory alone, with Earl traveling the road, and Deni running the office. An increase in manufacturers represented and territorial growth prompted DSA to specialize exclusively in outdoor furniture. The addition of their sons, Andy Hamilton in 1998, and Steven Dennis in 2003, reflected the growth of the family business.
Today, DSA is a second generation family business operating out of the World Trade Center in Dallas, Texas representing eight manufacturers over a nine state territory. DSA is well positioned to build on the reputation established over the years for hard work, professionalism and excellent customer service, continuing the annual growth in sales that our retailers and manufacturers have come to expect.